Lancashire based design agency Fluid Creative has designed and produced an ultra-environmentally friendly brochure package for event catering specialists, Heathcotes Outside.

Working in conjunction with Heathcotes, Fluid designed and created a range of CD folders and corporate folders for the company using 50% recycled papers, as well as vegetable-based inks. All the pulp used was sourced from well managed forests in which trees are farmed as crops, in keeping with Heathcotes strong environmental principles.

Jon Greenwood, Creative Director for Fluid Creative, says it's great to see companies implementing strict environmental policies, "It's good that companies are still striving to be as environmentally friendly as possible and continuing to work that way can only have positive effects. Heathcotes are proud of their commitment to the environment and wanted to ensure their customers were aware of that fact, so we printed a strap line on the folders to explain that we used vegetable inks and that the brochures had been produced using food on food!"

Heathcotes Outside is one of the UK's premier outside and venue catering companies, boasting clients such as ACC Liverpool, Warrington Wolves, MIF 2009 and Marketing Manchester. They are enthusiastic about minimising their environmental impact as much as they can, from sourcing local food to reducing lorries on the road and they only work with suppliers whose environmental credentials are as good as their own.