Frequently

asked questions.

Do I need a logo?

A small majority of our clients have been trading for years without a logo, but most of our clients agree that having a professionally designed logo helps them to quickly distinguish themselves from their competition, which is a great benefit for them.

We're experts in developing simple, memorable logos which will help you to stand out from the crowd. To find out how a logo could benefit your company contact us on 0161 764 6464.

How much does design cost?

This depends on what you'd like to achieve. The question you need to be asking yourself here is will the design you have commissioned achieve your goals and make you more money!

Some companies offer design for free, we've seen a lot of unhappy customers who have paid for leaflets with these companies, which have got little or no response. Most of the time it's because the design on the leaflet has failed to do it's job. Common mistakes include the lack of a clear benefit, no headline (5 times as many people read the headlines as read the body copy) and a missing call to action.

How can I ensure I get the best response possible from my leaflet campaign?

Before starting a leaflet campaign you should think about who you will be sending you leaflets out to and if your offer will be of interest to them. The best designed leaflets will not work if sent to the wrong people so this is the first step in creating an effective campaign.

Secondly comes your message, what is it you want to say, what problem can you solve and why should they buy from you. Here the AIDA model can be used very effectively. AIDA stands for Attention, Interest Desire, Action.

Your leaflet should include strong imagery with an intriguing headline to grab attention. To evoke interest you can tell you audience about the multiple benefits you have to offer. Make your offer irresistible by offering money back guarantees or special discounts. And finally tell them what to do. Will they visit your website, call for a quote or request one of your brochures. If you remember this ever time you send out a promotional leaflet you'll have a better chance at getting a good response.

For more information on getting the most out of you leaflet campaign call us on 0161 764 6464.

How can design help me achieve my goals?

Design can be used in many ways. For some it's used to clarify a message. For others it's about conveying the right image, with the correct use of fonts, colours and graphic elements. Whichever goal you're looking to achieve design can help you to succeed.

Design for service companies

Service companies often find that their customers put more emphasis on things they can see when forming an impression of the service provided, these things usually include their business stationery and marketing materials. For these companies design plays an integral part in creating customer perceptions with the focus being on how customers think and feel about their company.

Design for promotions

With design for promotions, design is used to clarify key messages, whether they are of savings, special offers or services which will be of interest to your customers. Differentiation is also key in this area as a large majority of the businesses we see offer similar products or services with similar benefits to that of the competition. Design here can help to set your company apart with the added benefit of your company being remembered for being different and unique.

How frequently should I contact customers?

This depends on how friendly you are with them. The friendlier you are the more likely they will be happy to hear from you. We recommend that you contact your customers any time you feel you might have something of interest to say. Special offers are great opportunities and your customers will appreciate being informed of them.